They became THE thing in craft beer, to the extent that people felt they were overexposed and crowding out other beers, as well as becoming synonymous with the hipster; this in turn lead to the usual contrarianism when a trend falls out of style.
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That and tbf there were a LOT of bad IPAs seeking to cynically capitalize on the trend that just dumped as much bitter hops as they could in thinking it's just the bitterness that's good and not actual complexity so for newbies it was kind of a minefield.
sep 1, 2025, 6:37 pm • 2 0 • view
What are the brands you reccomend? I know some local IPAs I enjoy, and I wanted to try Brewdog (mostly because of the bird man pilot) but turns out they are an awful company. So It is nice to know about some good brands.
sep 1, 2025, 6:42 pm • 2 0 • view
Im kind of a loyalist for my local provincial breweries. I'm guessing because of Brewdog you're currently UK based? I doubt they export there. I'd have to try my local IPAs again because I don't recall them being as good as the ones during the boom era.
sep 1, 2025, 6:49 pm • 1 0 • view
I am from Spain. Honestly I should pay more attention to local breweries, because most cans or bottles you can get from a supermarket I'm pretty sure that are from big brands.
sep 1, 2025, 6:56 pm • 1 0 • view
I thought you were from Spain, just the mention of Brewdog threw me for a loop lol. Didn't know they had a presence there. I never had a chance to try local beers in Spain just the big brands. I tried more wine there than anything and it was very good.
sep 1, 2025, 7:03 pm • 1 0 • view
Actually I am from "the" wine area XD (well, one of many throught the country, but I would say that a pretty famous one, it is basically its only identity)
sep 1, 2025, 7:05 pm • 1 0 • view
This was especially bad for the corpo microbreweries (Smaller regional ones but quietly owned by Coors, Sapporo, Molson, etc) who had more advertising sway and their IPAs were especially rancid because they were rushed to hit a trend when they made perfectly fine lagers or pale ale.
sep 1, 2025, 6:43 pm • 2 0 • view