Because in order to get it he will have to say things that are more and more outrageous, that will alienate “normal” people who might agree with the party. It’s the end game of news as entertainment, egocentric showmen craving ever more attention, so spouting click bait nonsense.

What has he said that's outrageous? ‘Normal’ people might agree with the party but we will never know if they have no idea what the party are saying. We can argue about the morality of clickbait politics but unfortunately we live in a clickbait society, we adapt or get ignored.

Agree, I think it’s an interesting experiment by the Greens. It’s sad it has to be done. I just don’t think it will work

It depends on what you mean by work. It has already increased visibility, Zack has been everywhere media-wise since becoming leader. I doubt Ellie/Adrian would have been as busy. As Cantona said…the seagulls follow the trawler.. Whether that converts into votes/seats, we don't yet know 🤷‍♂️