These business-bro clowns need to watch Crash Course Economics. I assume those videos cover supply and demand, right? Well, putting videos behind a paywall limits the supply. LIMITS. THE. SUPPLY. THAT IS, IT DECREASES THE SUPPLY. How could DECREASING the supply increase the reach?
I'll say it in a slightly different way, just in case anyone is left feeling ANY confusion: If you INCREASE the price of something, you DECREASE demand. In this case, demand can be assumed to be synonymous with reach. Therefore, PAYWALLING THE FUCKING VIDEOS WILL ONLY DECREASE THEIR REACH!