Knowing who your target audience is was a big part of the health communication classes I took. We had to produce materials and test them for one group project. We were targeting male students in our school, and absolutely none came by our table outside the sandwich shop when we were there at lunch.
You have to give guys something to do. Making the sandwiches and making a game out of it. Or making pizza. Open mic. Or, did you see how popular Mamdani’s treasure hunt was?
You needed to offer them free sandwiches.
😉😄
We had homemade cookies! They were delicious! We were between the sandwiches and the elevator and truly, zero men came by in the time we were there. Total fail of a materials test, but did highlight how hard it was to reach that population!
I would've thought food was a sure bet! Amazing.
Me too! They were chocolate chip, all the women who got to eat them raved.