East midlands, so the whole rest of England is scary and foreign, let around the rest of the isles or god forbid continental Europe. He apparently had a freak out when they went to wales to go to the beach because " the woke signs'. I want to meet this guy and melt his brain but he doesn't wanna.

My man is a modern day less eloquent Laurie Lee. Having a minor revelation on the bus trip to the megalopolis of Stroud.

Was his freakout over the signs being in Welsh?

Yep