Nonbinary Fuss got a following because I really tried to push a social media presence and we lasted ~3 years. I don't think people knew any of us individually well, but I can't tell you how many people recognized Bleach and I at Riptide last year the instant we said we were on NBFuss.
Casual viewership turns people into comp players. Youtubers help some too, but I don't think that translates into stream viewership as much? A lot of the onus is on players of all levels to make recognizable teams. The TOs and production are doing as much as they can. #splatoon #compsplatoon
Idk why so many teams are so against having a team bsky and/or Twitter account. It's really dumb.