Ben Koo (@bkoo.bsky.social)
Really happy with how this came out. @rooster.info was the perfect man for the job here. More of these coming this week and let me tell you, people have opinions on things!
Owner and editor of @AwfulAnnouncing Recovering Silicon Valley startup guy. Fan of Buckeyes, A's, dogs, naps, tacos, and the old AOL dialup sounds. Can't believe we're all here because Elon Musk's midlife crisis.
3,758 followers 373 following 595 posts
view profile on Bluesky Ben Koo (@bkoo.bsky.social)
Really happy with how this came out. @rooster.info was the perfect man for the job here. More of these coming this week and let me tell you, people have opinions on things!
Ben Koo (@bkoo.bsky.social) reply parent
You raised them well! Have fun!
Ben Koo (@bkoo.bsky.social)
Nothing has hit me more in terms of feeling old than being informed that my friend's kids are now doing fantasy football leagues.
Ben Koo (@bkoo.bsky.social)
Books are cool, buy local, it’s in a great spot, and it’s a cool novelty but The Book Loft is a totally impractical and not at all chill place to casually shop for a book. Bring people in town visiting or go during the week, but this is more of a tourist thing to do imo
Ben Koo (@bkoo.bsky.social)
I previewed what I think is the biggest rivalry in sports media ESPN/SEC/College Gameday vs. Fox/Big Ten/BNK. What replaces headgear? Does BNK avoid going to games like Ohio State vs. Marshall? Do we see Portnoy and McAfee become a thing? This and other questions....
Ben Koo (@bkoo.bsky.social)
I tried Domino’s for dinner because it’s been about 15 ish years, the ad blitz was wearing me down (good deals and new crust options) and there is one 250 yards away from me. The verdict- exceeded expectations. Ny crust is solid. This was like 13 bucks.
Ben Koo (@bkoo.bsky.social)
They had to pass a law so commercials on TV wouldn't be played at volume levels way higher than whatever you are watching. I am here to say that we need to mandate streaming services when you open them place you at "Continue Watching" versus dropping you somewhere random.
Ben Koo (@bkoo.bsky.social)
I got my haircut today and the woman before me (mid 60's) got out of the chair with a slick as hell mohawk. She said "I retired from being a flight attendant so now doing my hair the way I want". She then took a step and set "Damn that gummy just hit." I am so happy for this woman.
whet moser (@whetmoser.com) reposted
i barely made it out of that panera alive
Ben Koo (@bkoo.bsky.social)
My parents and the of the guys in the fantasy football league I've been for 25 years all don't regularly read Awful Announcing (that's fine!) But they all enjoy the newsletter which we're really proud of and hope you consider checking out.
Ben Koo (@bkoo.bsky.social)
Your boy is coming up for air to do more writing after way too much tending to the business operations in 2025. Nice little scoop here from me. ESPN is no longer paywalling written content.
Ben Koo (@bkoo.bsky.social)
I flew back from Europe a few weeks ago and watched Casino and Moneyball via the Delta screen Every damn second of Casino played but before Moneyball there was a message that Delta had edited it for “adult content issues” I am still thinking about this now
Ben Koo (@bkoo.bsky.social) reply parent
Yup. Ezra and Spike Lee. Just depressing. I feel lucky to have seen Steven Bognar and Julia Reichert’s documentary on Dave Chapelle which takes place in 2020. Was a great time capsule and hilarious. Hasn’t been released but not sure the deal with that. Sad these things get stuck sometimes
Ben Koo (@bkoo.bsky.social)
This thing has been a disaster for just about everyone. Been told Lee got a nice chunk of money to sign his NDA and that his cut was really good. We’ll never see it. Lot of blame to go around.
Tim Onion (@bencollins.bsky.social) reposted
This is going to sound dumb, but sports is maybe supposed to be consumed this way? Porno sax gave way to Sports Shouting and in retrospect the former was clearly keeping the fabric of society together.
Ben Koo (@bkoo.bsky.social)
Good work here by @JohnMamola getting this quote. 1000% think Desmond Howard is doing what he does.....trolling. Says Big Noon Kickoff is not competition and Inside The NBA is their true competition. Also claims he doesn't know about Portnoy. Bulletin board material!
Ben Koo (@bkoo.bsky.social)
If you are the San Jose Performance Arts Center and witnessed a woman put her son on speaker phone FaceTime, struggle frantically to end the call but couldn’t figure it out (requiring her son to hang up) thats my mom, this is how it is, and there is nothing we can do. Sorry!
Ben Koo (@bkoo.bsky.social) reply parent
You sir an innovator. The burger is wild and is actually the most recent Domino's ad campaign
Ben Koo (@bkoo.bsky.social)
Michigan cheated. Won a natty doing so. Stallions and Harbaugh absconded. The NCAA realized a) UM brings in $$$ and now more than ever, you don't fuck with that. b) They'd look bad dropping the hammer with them now gone. Not much of a surprise. This is how the world works.
Ben Koo (@bkoo.bsky.social)
A slice of pizza is actually perfect as an appetizer but society can’t handle this dramatic of an upheaval of social norms. Also that would be very unhealthy but we’re already getting down on wings, nachos, and mozzarella sticks. Like just one good slice of pizza. Doesn’t have to be a meal!
Awful Announcing (@awfulannouncing.bsky.social) reposted
Bill DiFilippo (@billdifilippo.bsky.social) reposted
can’t believe she said that michigan cheated and harbaugh’s final three years are invalid but i don’t wanna piss off the swifties so i agree
Bobby Big Wheel (@kleinman.bsky.social) reposted
The redistricting fight is so grim in part because it's one of the few parts of their agenda that they didn't outline in Project 2025. I knew most of the rest of the stuff was going to happen but they really just are declaring total war against representative democracy.
Ben Koo (@bkoo.bsky.social)
If people already have the service at their home, less reason to get together for them. I used to drive 30 miles to go to my friend's house to watch Pacquiao fights. Would have never bought them for myself. Would I make that trip if it was just on Netflix? Unlikely.
Ben Koo (@bkoo.bsky.social) reply parent
Everpass is a company invented specifically for this issue. Basically you buy the rights for something, partner with them and they tack it onto bars DTV bills.
Ben Koo (@bkoo.bsky.social)
UFC on Paramount WWE on ESPN Canelo vs. Crawford on Netflix. PPV is nearly dead (a good thing for fans and these sports). However part of me thinks the fun times I hosted or attended a PPV watch party. We are losing a good excuse to spend time with friends and family.
Ben Koo (@bkoo.bsky.social)
Matt Patricia just said Columbus is a really good food city. Where do we think this man is eating?
Awful Announcing (@awfulannouncing.bsky.social) reposted
Ben Koo (@bkoo.bsky.social) reply parent
MAN, I would have totally forgotten about him if you didn't post. Blast from the past right there.
Ben Koo (@bkoo.bsky.social)
I imagine there are probably less than a handful of FBs with these numbers.... 2600+ receiving yards 2000+ rushing yards 34 TDS
Ben Koo (@bkoo.bsky.social)
I need to take TikTok off my phone. I watched this entire video and it kept getting more and more stupid and I couldn’t walk away.
Ben Koo (@bkoo.bsky.social)
Larry Ellison bought his son Paramount. What is the nicest thing your dad ever bought for you?
Alex Kirshner (@alexkirshner.com) reposted
College football RedZone sounds like a good idea until you think about it for 10 seconds. I'm not signing over my ability to pick from dozens of different games that could interest me for any number of reasons to ... some producer in a truck somewhere. Totally different sport than the NFL here
Kim McCauley (@kimischilling.bsky.social) reposted
Nilay Patel knows a hell of a lot more about online platforms and how they should work than I do. But I think that canning a hundred really talented people and pissing off their fans is not something a well-designed website or app is going to fix. You've got that stink on you forever.
Ben Koo (@bkoo.bsky.social) reply parent
I think that's probably 90% true but they have a good amount of time to add more distributors to the list. I imagine most will go along and pay whatever ESPN is asking for and a few may buck but ultimately give in. Same old shit basically.
Awful Announcing (@awfulannouncing.bsky.social) reposted
Have ESPN? You will soon have access to these PPVs at no extra charge. Will this get you to watch more WWE?
Ben Koo (@bkoo.bsky.social)
There is so much news going on, I don't think we are fully grasping how big this is. ANYONE with ESPN will now be able to watch WWE PPVs via the app and some will air on ESPN. This gets so many new people in the door. WWE will soon be a top 4 US "sport" imo
Ben Koo (@bkoo.bsky.social)
5 months ago my recently divorced and in between jobs friend invited me to see the brewery he had purchased and was 2 months away from opening (he had no experience in this field at all). Today he emailed me asking me to nominate his bar to Bar Rescue as he's close to shutting it down.
Ryan Nanni (@celebrityhottub.bsky.social) reposted
i have to stop looking up Ohio State AI facebook slop because i'm not sure anything will beat this
BUM CHILLUPS AKA SPENCER HALL (@edsbs.bsky.social) reposted
Whole week has been this man being higher on his own supply than any human alive
Tim Onion (@bencollins.bsky.social) reposted
I’ve had nothing to do with that pedophile since he stole all of my teenage masseuses.
Ben Koo (@bkoo.bsky.social) reply parent
Torn on if I should like this comment
Ben Koo (@bkoo.bsky.social)
Father in law has this really fresh yellow bug. Who played the car spotting game growing up and what did you call it/what were the rules?
Sean Keeley (@seankeeley.bsky.social) reposted
Wrote about how Hulk Hogan was always willing to be in someone else's storyline no matter the consequences, so long as he could be the main character.
Ben Koo (@bkoo.bsky.social) reply parent
Day was hyping him just now in an interview and it assuaged about 7% of my dread about this
Ben Koo (@bkoo.bsky.social) reply parent
X is about 2x Bluesky but both numbers are pretty sizable for us
Ben Koo (@bkoo.bsky.social)
Look at all this awesome free consulting we are getting for this tweet on X.
Ben Koo (@bkoo.bsky.social) reply parent
Appreciate it! Hope you enjoy!
Ben Koo (@bkoo.bsky.social) reply parent
Thanks for the heads up. It should take you here? Does this link work? awfulannouncing.beehiiv.com/subscribe
Ben Koo (@bkoo.bsky.social)
We haven't been pushing it too much, but we are very happy to see our newsletter gaining subscribers and getting a lot of positive feedback. The open rate is right around 50%. Below is the link to today's edition. Please consider subscribing. awfulannouncing.beehiiv.com/p/donald-tru...
Norm Charlatan (@normcharlatan.bsky.social) reposted
I know people are mad about Fox’s Barstool partnership with Big Noon Saturday, but I will say that it’s very much a testament to how little juice Clay Travis has, even among conservatives. Just a complete failure to establish a constituency.
Ben Koo (@bkoo.bsky.social)
I just fell to the ground in my garage going down the steps to get an ice cream sandwich (lost track of steps?) I spent a minute on the ground consoled by a good doggo and am now eating a delicious It’s-It Ice Cream Sandwich. This post is sponsored content for dogs, It’s-It, and Life Alert.
Ben Koo (@bkoo.bsky.social)
🎯
Ben Koo (@bkoo.bsky.social)
Question for my sports media nerds, but what do we think the average age is for a PMS viewer and what do we think the average age is for a Barstool universe viewer (will define as anyone who consumes 5+ hours a week).
Ben Koo (@bkoo.bsky.social)
Gerrymandering, regardless of who is doing it and who it benefits, objectively sucks and further jams up the wheels of democracy. We need to move away from encouraging and escalating the practice and instead work towards a sustainable fair way to draw maps in every state.
Ben Koo (@bkoo.bsky.social)
There is already a very feisty rivalry between ESPN and FOX on the CFB front (reallignment, media rights, scheduling, pregame shows). Baked into that is SEC vs. Big Ten. Now you add Barstool to the mix with McAfee and co on the other side of the equation. Buckle up folks!
Ben Koo (@bkoo.bsky.social)
Stuff like this and also when people complain about things that happened in 2020, not realizing Trump was actually the President for all of 2020 just never gets old to me.
Ben Koo (@bkoo.bsky.social)
I legitimately thought this was Chris Fowler having a mid life crisis in this Skyrizi commercial.
Ben Koo (@bkoo.bsky.social)
Good article. We retraced this a bit and ESPN definitely has an annual day on the calendar where they go heavy starting to push football. Why it makes sense: - Wimbledon disrupts schedule so wait for that to end - SEC Media Day - NBA free agency interest mostly done.
Ben Koo (@bkoo.bsky.social)
Decided to rewatch Succession. Lot of things stick out but most glaring is that the first time through, I rooted for Kendall and the kids to succeed in takeovers. Now I'm like fuck these brats (Logan is awful obviously, but the takeover logic is always flawed hubris and greed)
Awful Announcing (@awfulannouncing.bsky.social) reposted
Ben Koo (@bkoo.bsky.social)
He’s pushing all of his chips into the middle of the table on AI. Pretty much everyone but Apple is, and I can assure you there certainly will be some losers in this arms race
Ben Koo (@bkoo.bsky.social) reply parent
We went from no rain to I think I am driving through half a foot of water in maybe three minutes. Wild
Ben Koo (@bkoo.bsky.social) reply parent
john freiler (@johnfreiler.bsky.social) reposted
the epstein footage is missing a minute because jeffrey started singing hey jude in his cell. justice dept doesn’t want to pay for the licensing. somewhat understandable
Ben Koo (@bkoo.bsky.social)
I got caught in this the final 5 minutes coming back from lunch just now. Never driven through such heavy rain and in some spots, road so deep with water. BTW, I stopped at the dessert case and bought 2 desserts which took 5 minutes on the way out. Almost died for dessert!
Ben Koo (@bkoo.bsky.social)
Working at @awful announcing.bsky.social
Ben Koo (@bkoo.bsky.social)
Legal weed in Ohio being terribly mismanaged and favoring businesses over consumers….. who could have seen that coming?
Awful Announcing (@awfulannouncing.bsky.social) reposted
Ben Koo (@bkoo.bsky.social)
John Fetterman and Christine Brennan are both the same type of trainwrecks that keep on piling up but won't stop chugging along.
Ben Koo (@bkoo.bsky.social) reply parent
Schedule conflict because not enough people could make it the first time!
Ben Koo (@bkoo.bsky.social)
When a concert or comedy show pushes back a scheduled tour date to a later date, how much of that is usually because ticket sales have not been what they wanted and they're just trying to buy some time?
Ben Koo (@bkoo.bsky.social)
A recent study found 37% of the stuff in your FB feed is now from pages you don't follow, with a lot of it being this shit. They've totally degraded the value of that network by not only allowing this type of content to proliferate but also actively paying people to do it
Ben Koo (@bkoo.bsky.social)
Good thing Fox gave this guy millions and puts on him their pregame CFB show
Ben Koo (@bkoo.bsky.social)
Mountainhead came and went without much fanfare, acclaim, and a modest amount of analysis. Every single day since its release not long ago, it's become more and more topical, frightening, and perhaps the most attuned commentary on the future direction of our society.
Jason Kirk (@jasonkirk.fyi) reposted
Ben Koo (@bkoo.bsky.social)
Continuing to have the time of my life on Kalshi where all of my bets are just fading X, Tesla, and Elon Musk.
Ben Koo (@bkoo.bsky.social) reply parent
Peter Thiel , Elon Musk, and John Fisher did what they wanted to do, made something beloved objectively worse, and despite the uproar nobody could do a damn thing about and we all lost. Such a jolting realization when you just had some semblance of optimism, hope, and righteousness.
Ben Koo (@bkoo.bsky.social)
Real talk- Not long ago my favorite social media site was far and away Twitter, my favorite professional team was the A’s, and my favorite website to read (outside of my ownership) was Deadspin. The somewhat similar demises and reasons why has made a permanent difference on how I view the world.
Bryan Murphy (@bryanmurphy.bsky.social) reposted
The Giants are being annihilated by the sports equivalent of a ghost kitchen
Ben Koo (@bkoo.bsky.social)
We don’t talk enough about Mike’s dedication to posting. I don’t think there is anyone else who has been this successful for this long and is still doing daily output at this type of schedule. And his side hobby is writing mafia books! Just a total machine. 🫡
Ben Koo (@bkoo.bsky.social) reply parent
Obviously digital media companies face headwins. It's been a tough go for all companies. But those brands were so respected and well liked. The man made no attempt to absorb what he was in charge of why the brands were so beloved. Obtuse and adversarial the whole way.
Ben Koo (@bkoo.bsky.social)
Good post by @benaxelrod.bsky.social The Spanfeller post is greatest hits of a man whose hubris incinerated the entire company. 1-I wanted to move on so the company had to shut down! 2-The Unions were MEAN to me! 3-Zombie Deadspin was a success! 4-We were ahead of the curve with AI!
Ben Koo (@bkoo.bsky.social)
What's a clustefuck in major pro sports on par with this disaster? The Islanders selling to a con man? At least the team wasn't uprooted in that debacle. www.theguardian.com/sport/2025/j...
Ben Koo (@bkoo.bsky.social)
We wrote an article saying a show focusing on women's sports was good and the guy who claims to be Mr. Save women's sports guy, predictable wet his diaper again
Ben Koo (@bkoo.bsky.social)
Many things are stressing me out but trying to square that Ohio State hired Matt Patricia as their defensive coordinator is one that plays in heavy rotation in the what’s on your mind and not in a good way playlist.
Ben Koo (@bkoo.bsky.social) reply parent
Thank you for subscribing! Hope you like it!
victoria zeller (buy ONE OF THE BOYS) (@dirtbagqueer.rocks) reposted
this image would kill a college football fan from 2020
Ben Koo (@bkoo.bsky.social)
Got this nice note about our newsletter (not my mom who is a big fan). I get a lot of similar notes from people in the industry. Our weekday newsletter is smart, informative, efficient, substantive, and easy to read. Check out today's version here 👇 awfulannouncing.beehiiv.com/p/ryen-russi...